The functions required to produce a video ad for social media include few set of parameters you should pay attention on before starting.

The investment you will do will affects the whole process of producing a new video ad. The more you invest, the fast you can create it! Each concept will require a different set of elements, but the basic set up requirements is the following:

Hardware:

• You must have a very strong and fast gamer PC or a Mac with a killer graphic card and lots of RAM memory, preferably with at least 2 SSD Cards with 1T storage capacity.
  This is the best description for a smooth flow from editing to rendering the video with no waste of time.

App/Software & Plugins:

• Adobe Creative Cloud.
• A few plugins that can speed up your video editing time such as:
  Video Copilot, Motion 2, Mr Horse, Red Giant.

Online Services:

• Video/photo/image/audio gallery such as shutterstock, stockphoto, envato elements, video blocks, 123rf, etc.
• Fiverr or some similar service in case we want video voice over.
• Cloud Storage for all the files (like dropbox).
• Task Manager App: it helps to keep all the data for each task saved into one place.
  (i’m currently using Wrike and i’m amazed with this tool).

Studio Kit:

in case we need in-house shooting footage we will need to purchase few studio elements like green screen, stand, spotlight, tripod, etc. and a room where we can storage it all.

Other:

3 screens + 1 smartv connection, very helpful for brainstorming such as mobile devices for QAing the final product.